Psych' Horse

My friend and I were planning to set up a counselling center staffed by horses, because who better to keep your secrets than a mute animal?

 

With this concept in mind, we set about creating the visual identity. We chose calm, restful colors for the eyes: brown and royal blue (the colors may change depending on your screen).

Then, we produced the logo, which is a psychologist horse made with Illustrator, then derived this logo and applied it to several documents: business cards, letterheads and e-mail signatures.

 

I have a soft spot for projects like this, which are goofy but rigorously executed.